I Can’t Believe It’s Not Twice the Price is the fun, feel-good brand that brings maximum sparkle and value to the children’s hair accessory category. Designed for volume retail and high-turnover environments, it delivers large-format value packs filled with colourful, glitzy, and irresistibly cute accessories at prices parents and kids both love.
The range includes fur-trimmed scrunchies, glitter clips, sparkly bows, themed elastics, and mix-and-match party collections – perfect for everyday play, gifting, and party bags. With bright packaging and magical appeal, the brand encourages spontaneous purchases and strong repeat sales.
Every pack is carefully curated to deliver “wow” value while maintaining reliable quality and consistency across SKUs. Products are manufactured in our accredited facilities with full compliance and retailer support.
For trade customers, I Can’t Believe It’s Not Twice the Price offers a ready-made solution for driving volume in children’s hair accessories – ideal for discount, grocery, and value-oriented retail channels. Flexible own-label and display options are also available through our in-house design and packaging teams.
Energetic, giftable, and always sparkling with fun, I Can’t Believe It’s Not Twice the Price is the go-to brand for magical, great-value hair accessories that make kids (and retailers) smile.